Nutrition during childhood and adolescence is essential for growth and development, health and well-being. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. "We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. "So, we’re excited to be able to bring fans closer to the action through our partnership with the Premier League. "Coca-Cola has always been a passionate supporter of football and sport,” says Paul Grace, marketing director at Coca-Cola Great Britain and Ireland. Prizes to winĪnd fans will get the chance to win more prizes through Coca-Cola’s new on-pack "Be the 12th" promotion. "I wouldn’t be able to do what I do each week without them and so it’s great to be working with Coca-Cola to give more people the opportunity to get involved." Trophy TourĪs part of its partnership with the Premier League, from March 2019, the Official Coca-Cola GB Trophy Tour will take the Premier League Trophy to cities around the UK, letting fans get up close and personal with the iconic prize.įans will also be able to play FIFA 19, enjoy live entertainment, meet Premier League legends, and win incredible Premier League prizes, such as match tickets, exclusive fan experiences and merchandise. "The fans really are what make the Premier League," Lingard said.
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